Alison Lawler-Dean is a Toronto-based writer, publicist and marketer.

After graduating from McGill University, Alison joined FASHION Magazine, first assisting the fashion department and then as Photo Editor, editing photographs and producing photoshoots for the art department. A strong interest in writing and styling brought her to Wish magazine where she became intricately involved in both the fashion and beauty sections of this lifestyle magazine eventually becoming Fashion Market Editor.

In 2008 she left to start her own freelance agency offering clients an intelligent voice to writing, a sharp eye for styling and an editorial perspective on public relations. After a brief stint as a publicist for boutique PR agency rock-it promotions, Alison joined the public relations team at Loblaw in 2009 overseeing the apparel, home and entertainment brands especially the expansion of Joe Fresh.

A call during maternity leave made Alison “rethink” her career path. Alison was very please to join the bold non-profit organization Rethink Breast Cancer as Director of Marketing + Communications in 2014.

In her spare time, Alison travels with her young family, writes the gift idea blog Gifted, contributes stories to AOL’s and holds a biennial fundraiser for the Stephen Lewis Foundation called Heartbeats for Africa.

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